Crankbaits are a versatile tool for imitating various types of baitfish and triggering reaction strikes from both feeding and lethargic fish.

From cold water species such as trout and salmon, to warm water fish like bass, pike, walleye, perch and panfish, a properly selected crankbait can often be one of the most important lures in an angler’s tackle box.


  • Suggested Seasonal Use: Year-round, open water Crankbait

  • Species: All species

  • Types: Generally categorized into two types – lipped and lipless – crankbaits are made in an assortment of sizes, colors and styles, and are either lipped or weighted to be retrieved at different depths in the water column from just under the surface to over 15 feet deep.

  • How to Use: While often fished for bottom-oriented fish, crankbaits are a deadly lure for catching suspended mid-depth fish around submerged grass, concrete piers and bridge abutments, standing timber, brush piles, bluff walls and suspended schools of baitfish in open water. In addition to being a great fish-catching tool, crankbaits are also a great fish-finding tool in that they can be cast and retrieved quicker than other baits, therefore allowing an angler to cover more water until a productive section of water is found.